Pittsburgh

Visions of the Rust Belt Future (Part 2)

Richey Piiparinen — Thu, 23 May 2013 01:38:32 -0400

There are interesting developments being played out in the Rust Belt. Some cities, like Detroit, seem to be embarking whole hog down the creative class path. Others, like Pittsburgh, have their own thing going on, a thing loosely delineated as the “Rust Belt Chic” model of economic development, with no modest amount of success. How a given Rust Belt city reinvests will have a large say in its future.

Part 1 of this series examined the nascent creative classification of Detroit. Part 2 analyzes whether or not there is a new way forward for post-industrial cities, using the lessons from Pittsburgh and Cleveland as a guide.

Rust Belt Chic

Rust Belt Chic is the opposite of Creative Class Chic. The latter [is] the globalization of hip and cool. Wondering how Pittsburgh can be more like Austin is an absurd enterprise and, ultimately, counterproductive. I want to visit the Cleveland of Harvey Pekar, not the Miami of LeBron James. I can find King James World just about anywhere. Give me more Rust Belt Chic.—Jim Russell, Talent Geographer and economic development blogger at Pacific Standard.

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Pittsburgh has been referred to as “hell with the lid taken off”. It’s not a compliment, with the moniker originating from an 1868 travelogue written in The Atlantic Monthly. But the reference is a misquote. From the piece:

On the evening of this dark day, we were conducted to the edge of the abyss, and looked over the iron railing upon the most striking spectacle we ever beheld … It is an unprofitable business, view-hunting; but if any one would enjoy a spectacle as striking as Niagara, he may do so by simply walking up a long hill to Cliff Street in Pittsburg, and looking over into — hell with the lid taken off.”

As stated, the context of the piece has been lost to the narrative of the Rust Belt malaise, with one Pittsburgh local writing: “It was practically a love letter to the city, yet that damned ‘hell with the lid taken off’ line is all that survives”.

This Rust Belt notion of “hell with the lid taken off”, “Shittsburgh”, and Cleveland as the “Mistake by the Lake” flows from a certain reality, as the post-industrial transition hasn’t exactly been a sun-bathing. But the lore is also partly contrived, since it’s derived from a stubborn stereotyping of the Rust Belt as a backwater you go to die. Such rigid yet malleable beliefs are “mesofacts”, or cognitions which—while not necessarily reflecting reality—nonetheless influence reality, particularly the act of migration. Writes Samuel Arbesman, the founder of the term:

[I]magine you are considering relocating to another city. Not recognizing the slow change in the economic fortunes of various metropolitan areas, you immediately dismiss certain cities. For example, Pittsburgh, a city in the core of the historic Rust Belt of the United States, was for a long time considered to be something of a city to avoid.

Mesofacts are an issue for Rust Belt cities. But the resultant civic booster pandering comes off as desperation, with the image makeover usually but a process to “hip” your city into something, anything else. In fact there has been ample shame in being Rust Belt. Shame for having been post-industrialized. Abandoned. Idled from what the culture is known for: hard work. The collective sense has affected how the future is plotted. Buffalo, St. Louis, Dayton yearn to be Las Vegas, Miami, Portland, New York. In fact, as we speak, Cleveland is planning a “transformational” vibrancy effort that entails hanging a Rodeo Drive-like outdoor chandelier in its theatre district. It will hang not a mile away from a neighborhood, Central, with a 70% poverty rate. Such dissonance-ensuing efforts kills recovery efforts. Said Jean de la Fontaine:

“Everyone has his faults which he continually repeats: neither fear nor shame can cure them”.

The alternative is for a city to know itself, to chart its own way. Let others copycat their way to oblivion, or to become, according urbanist Aaron Renn, some “sort of mini-Brooklyn instead of who they really are at heart”. But this isn’t easy. It requires a collective and sustained effort, and a conceptual frame that can guide the process. This, then, is the central driving tenant of Rust Belt Chic economic development. It is not a process of “kumbaya-ing”, but a strategy sourced through that basic wisdom of the ages: “Know Thyself”.

Courtesy of Red, White, and Blueprints

Below details the experiences of Pittsburgh and Cleveland using the Rust Belt Chic lens, particularly showing how an awareness of its legacy costs and legacy opportunities can be used to build emerging economies and evolving societies.

The New Economy: Neither Extraction nor Retention

A reality for the Rust Belt is that people left. Cleveland’s population declined by one-third in the 1970s. Pittsburgh’s exodus occurred in the 1980s. In fact, the whole of the region exported people, with states like California historically benefiting. Commonly, domestic outmigration has been viewed akin to leprosy, with angst-ridden brain drain initiatives haranguing people to stay put. This is a prime example of a mesofact-driven policy that does more harm than good. Rather, understanding how to leverage the fact your citizens are everywhere would be wise in an economy where connection matters more than place. This is the view in international economic development. Rust Belt cities should get wise. How Sweden thinks:

Swedish Foreign Affairs Minister Carl Bildt believes it’s essential to embrace globalization. “I want to have more of the world in Sweden and more of Sweden in the world,” he told me. Sweden isn’t afraid of brain drain, he said. Instead, “we encourage our young people to study abroad and to work abroad.” Many return, but even those who don’t help to connect Sweden to what Mr. Bildt calls “the global flow of ideas.”

This “global flow of ideas” is not just talk. It has legs. Writes leading Rust Belt Chic thinker, and colleague, Jim Russell: “Moving from one place to another is an economic stimulus. People leaving Cleveland promotes growth.”

Courtesy of the Census.

How does this work exactly?

Think of an act of migration as a lying down of fiber optics, with each trip thickening the network between two points in space. Often, cluster relationships begin forming. Take Los Angles and Pittsburgh. For years, the best talent would be poached at Carnegie Mellon. On the surface, this meant Pittsburgh would grow the talent and California, though an employer such as Disney Labs, would reap the rewards.

Brain drain, right? Thus, spend money to herd the nerds, and make your talent inert for the sake of a Census count. Or, as Russell writes: “Pittsburgh is dying. Time to pony up the jingle and get Richard Florida to save the day.”

Well, as Ernest George Ravenstein wrote in “The Laws of Migration, 1885”, “Each main current of migration produces a compensating counter-current”, and this is exactly what happened between Pittsburgh and Los Angeles. For instance, as the cost of attracting talent into “spiky locales” started becoming prohibitive, alternatives were sought. For Disney Labs, one was locating an R&D center near Carnegie Mellon, with the decision influenced by the networks formed through by Pittsburgh’s “brain drain”. Count Google and Apple as two others bellying up in the Rust Belt backwater. As is Schell Games, an educational gaming company with a founder born in Jersey, educated in Pittsburgh, and refined in Los Angeles. Located in the South Side neighborhood of Pittsburgh, the company totaled a quarter of a billion dollars in sales in 2011. A similar process is being played out in Cleveland between Case Western, University Hospitals, and Philips Technology in the field of medical imaging. These are just some of the relational opportunities across the whole of the Rust Belt.

Digging further, there is something else going on here, particularly as it relates to the Rust Belt’s legacy asset of growing talent. To wit, other regions, like Portland, attract talent, but their educational ecosystems are less developed. The Rust Belt educates. It mines talent. Exports talent. For instance, according to the Chronicle of Higher Education, the top 10 states for out-of-state freshman enrollment reside in the Midwest (Pennsylvania is 1, Ohio is 7).

Why does this matter? Because much like the industrial epoch before it, the innovation economy—to buy a term from Economist Enrico Moretti—is converging; that is, it is becoming less “spiky” and looking for leverage. Thus, the “rise of the rest”. From the Harvard Business Review:

It goes without saying that no matter how much talent a company might have, there are many more talented people working outside its boundaries. Yet all too many companies focus solely on acquiring talent, on bringing talent inside the firm. Why not access talent wherever it resides?

The overall lesson here is this: Rust Belt cities need to get over lamenting the Chicken Little-like strategy that is plugging the brain drain. Let your people go. Let them grow. Concentrate on the network. The trend of jobs constricting its supply line to talent is likely to grow. Welcome to the “talent economy”.

“Cool” Exhaustion

Venture capitalist Brad Feld recently said, “The cities that have the most movement in and out of them are the most vibrant”. The statement speaks to the reality that Pittsburgh et al. won’t shrink their way to growth, as in-migration is needed. On that score, there’s some indication of Rust Belt demographic inflows, indicating changes of a mesofact shift.

For example, people are returning to Pittsburgh, with a positive net migration for the past five years. In fact, U-Haul’s latest annual survey marks Pittsburgh as the top growth city in the U.S. There’s some movement back to Cleveland as well. My past research for the Urban Institute showed a net inflow of 25- to 34-year olds in the city’s downtown, as well as its surrounding inner-core neighborhoods. Other Cleveland neighborhoods and inner-ring suburbs are seeing a net inflow of young adults as well. Also, migration patterns from 2005 to 2010 flowed net positive to Cleveland’s Cuyahoga County from the “spiky” counties of Chicago’s Cook County and Brooklyn’s King County.

Will the trend grow? Here, it’s necessary to infer why it is occurring, so as to emphasize the inherent competitive advantages Rust Belt cities have to offer.

Part of the psychogeographic attraction that Cleveland and Pittsburgh have is the fact they are not Portland, Brooklyn, or any other variety of venerable hot spots engaging in an arms race of mod. Industrial cities maintain distinct cultures comprised of unique histories that are manifested by both elegant and unpolished bones. In short, the Rust Belt is real places, with real people. Wrote a New York City cyclist and author on his recent trip entitled “It’s Monday, I’m Back, And Cleveland!”:

Portlanders ride around on bespoke bicycles wearing artisanal fanny packs and eating kimchi quesadillas out of food trucks. Clevelanders watch “The Deer Hunter” and eat rabbit and tubular meats while basking in the warm glow of their leg lamps…

…Cleveland has its own unique take on the whole “artisanal” phenomenon. For example, in Brooklyn people open stores where they only sell olive oil or mayonnaise, or where some Oberlin graduate will give you an old-timey shave with a straight razor and a leather strop for $75. In Cleveland, this guy sits outside his shop making bats.

Courtesy of Bike Snob NYC

Rust Belt cities, then, got their own thing going on, something at variance with the universal creative class typology said to attract “young and the restless”. To engage in copycatting would be a tragedy for Cleveland and Pittsburgh to adopt—like re-branding a flower by eroding its scent.

Joi Ito, the head of MIT’s Media Lab, agrees, saying city making is not about heavy-handed creative class endeavors, but about backing off, letting things emerge. But again, this requires city self-awareness, which, according to Ito, “has to do with the character of the city, the character of the people, the character of the mayor”. In other words, the answers for a city are inside of it. Not inside the idea of outside programming.

And by being self-aware, Cleveland and Pittsburgh could position themselves as places for the “cool exhausted”, or places about community, affordability, and family. Places that contain good single-family housing stock. Places with coffee shops, taverns, and backyards. Places not prone to the dichotomy of micro-apartments v. McMansions but rather rest in a middle-grounding sweet spot that is projected to be attractive to the next generation of homebuyers. Says a newcomer to Pittsburgh from Brooklyn:

Moving to Lawrenceville was one of the smartest things we’ve done. It’s a visually, historically, and socially stimulating neighborhood with a stronger sense of community than I’ve experienced anywhere else.

No doubt, in-migration of all types is needed—i.e., Pittsburgh’s and Cleveland’s foreign-born rates are at historic lows— but the low-hanging fruit is Rust Belt refugees, or “boomerangers”, many Global City graduates. Russell, who has been examining the phenomenon for years, sees this variant of return migration as a potential game-changer for historically declining Rust Belt cities, particularly because it represents a counter flow to the donut hole-patterning of urban decline. “This is happening, and it’s on a scale much larger than expected,” Russell says. “We are busy catching up to a trend. The Rust Belt Chic migration is a particular form of return migration: Rust Belt suburb-to Big City-to grandpa’s neighborhood”.

Economically speaking, such migrants pack a wallop, as the act of migration is primarily an entrepreneurial act. Such is illustrated in a recent New York Times piece called “Replanting the Rust Belt”. In it, they profile Cleveland chef Jonathan Sawyer who moved back home from New York to raise his family. Yet he was also determined “to help the city transcend its Rust Belt reputation”. Once there, Sawyer “foraged for people”, eventually setting up a local food ecosystem that “connects mushroom farms, bean gardens, Italian bakeries, Amish dairies, noodle makers, butchers and the basement and backyard of his own house”.

Migrants like Sawyer are economic change agents. Pittsburgh and Cleveland need to scale them up, and then do everything they can to eliminate barriers so they can forage properly.

Bowling with Strangers

As the middle class re-enters and gentrifies inner city Rust Belt neighborhoods, consequences will arise. Still, desperate city leaders are happy with any trade-offs, as is evidenced by Detroit’s economic development czar George Jackson recent declaration that: “I’m sorry, but, I mean, bring it on [gentrification]. We can’t just be a poor city and prosper.”

Such conceptions are common in government, institutionalized even. Notes Neil Smith:

Gentrification became a systematic attempt to remake the central city, to take it back from the working class, from minorities, from homeless people, from immigrants…What began as a seemingly quaint rediscovery of the drama and edginess of the new urban “frontier” became in the 1990s broad-based market driven policy.

It is widely understood gentrification does little to eliminate the systemic problems facing not only the Rust Belt, but most communities: that of segregation and inequality. There needs to be a prioritizing of the underlying neighborhood dynamics that offer both hope and challenges for a path forward. To that end, given the rapidity of demographic and housing change in the industrial Midwest—i.e., it’s “brokenness”—consider the Rust Belt as good a living “lab” as any.

For instance, certain demographic shifts in various Rust Belt cities are going against longstanding patterns, particularly the organic evolution of mixed neighborhoods. The integration is coming from several angles, which is largely due to the “benefits” of a depressed housing market. For instance, in Ohio City, one of Cleveland’s gentrifying neighborhoods, the percentage of black residents increased from 24% of the population to 34% from 1990 to 2010, whereas the percentage of whites declined 58% to 50%. Given that Ohio City is one of the areas seeing an inflow of 25- to 34-year old residents, there appears to be a meet-up of lower-to-middle-income black families that have migrated from the East Side of Cleveland with younger suburban and exurban whites. The same demographic patterns are occurring in other Cleveland neighborhoods such as Edgewater, Old Brooklyn, and Kamm’s Corners, as well numerous suburbs, suggesting a “shake-up” of social capital paradigms that have kept Cleveland not only geographically segregated, but psycho-sociologically segregated.

“Social capital”, you say?

Yes. Most often social capital is talked about in good terms only, a la Putnam’s seminal book Bowling Alone But as illustrated in the paper “Why the Garden Club Couldn’t Save Youngstown”, too much social capital kills. For example, too much trust in others like you can parallel not enough trust in others unlike you, leading to immobility, insularity, and stagnation of ideas. What is needed in Cleveland and Pittsburgh is less social capital, or more movement, more outsiders, and more crossing of such psychogeographic divides as the Cuyahoga River, which has served to divide the city of Cleveland between the East and West Sides. These “shake-ups” that are occurring fosters the heterogeneity necessary to reverse Cleveland’s declining, patriarchal course.

“My Hometown”. Courtesy of Plain Dealer

But simple diversification of neighborhoods won’t do the trick. For instance, a white teen may go to a diverse high school but it doesn’t mean she will have black friends. This filtering along entrenched historical fault lines happens in neighborhoods as well. The scene in D.C.:

Both groups [whites and blacks] feel entitled and resent the other’s sense of entitlement. Over time the neighborhood’s revitalization engineers a rigid caste system eerily reminiscent of pre-1965 America. You see it in bars, churches, restaurants and bookstores. You see it in the buildings people live in and where people do their shopping. In fact, other than public space, little is shared in the neighborhood. Not resources. Not opportunities. Not the kind of social capital that is vital for social mobility. Not even words.

What is partly occurring here relates to a controversial finding of Putnam’s, or that diversity can decrease social capital—perhaps too much. “People living in ethnically diverse settings appear to ‘hunker down’”, writes Putnam, or “to pull in like a turtle”.

Why?

Part of the reason is that neighborhood diversity can equate to living “by” each other and not “with” each other. As such, neighborhood integration is still raw in the American zeitgeist, with heterogeneity, according to Putnam, engendering mistrust and too little social capital. A next step is needed. Here, community leaders should heed lessons from the concept of creative destruction. From the article “The Downside of Diversity”:

If…diversity, at least in the short run, is a liability for social connectedness, a parallel line of emerging research suggests it can be a big asset when it comes to driving productivity and innovation…

… In other words, those in more diverse communities may do more bowling alone, but the creative tensions unleashed by those differences in the workplace may vault those same places to the cutting edge of the economy and of creative culture.

This, then, represents a key opportunity for Cleveland and Pittsburgh to reconstitute a new American neighborhood model by harnessing the potential inherent in its integrating neighborhoods. This opportunity is perhaps greater in Rust Belt communities given—as of yet—the absence of housing market pressure that tends to filter people along similar demographic lines. The mission is simple: how can cities foster mobility without a complete sacrifice of trust? This entails thinking about social capital in a new way: neither a presence nor absence of it, but a continuum of social capital with insularity based on comfortability on one end, and insularity based on mistrust on the other. The sweet spot of social capital is somewhere in the middle, which entails not bowling with your buddies or bowling alone, but bowling with strangers—until they no longer aren’t.

Why is this so important?

Where people live informs them no less than where they go to school. Neighborhoods are factories of human capital. America needs to go past the gentrification model of revitalization. The cities that still have a fighting chance, like in the Rust Belt, should lead.

Richey Piiparinen is a writer and policy researcher based in Cleveland. He is co-editor of Rust Belt Chic: The Cleveland Anthology. Read more from him at his blog and at Rust Belt Chic.

Lead photo courtesy of Spicy Biscotti.

Genealogy Of Rust Belt Chic

Jim Russell — Wed, 24 Apr 2013 01:38:40 -0400

Some people don't like the term "Rust Belt". Others absolutely hate the word "chic". Please don't call the shifting mesofacts of dying Great Lakes cities "Rust Belt Chic". Given the reaction, a lot of it negative, I decided to blog about how I came up with Rust Belt Chic. Way back in 2006, Shittsburgh was associated with a kind of urban chic. The South Side Slopes celebrated in the New York Times:

"If Pittsburgh's market were on steroids like New York's, this would've happened a long time ago," said one developer, Ernie Sota, referring to the recent spark of interest here. "But Pittsburgh's kind of like an eddy. Things move slowly here."

Mr. Sota, 56, is a prolific local developer who is constructing a series of nine 'green' town houses, called Windom Hill Place, into a lush hillside here. He was drawn to the Slopes by the views and villagelike feel, which, for him, conjure memories of visits to Prague and Budapest.

"It's just kind of quirky, funky and real, more organic, built by Europeans and other immigrants," he explained. "The only other American cities that I find as geographically interesting are maybe San Francisco and Asheville, N.C."
Emphasis added. At the time, I thought of Sota's sense of Pittsburgh place as unique to the city. I'm not from Pittsburgh. I don't live in Pittsburgh. I didn't go to school there. I'm a geographer. Pittsburgh appeals to my sensibilities. Pittsburgh is my Paris.

The geographic scope of Pittsburgh urban chic became Rust Belt Chic upon meeting Phil Kidd and John Slanina in Erie, PA for a Rust Belt Bloggers summit. They introduced me to Youngstown. I was hooked.

Rust Belt Chic always will be ironic. People are attracted to shrinking city hellholes. However, the hellhole part is misunderstood. What I mean is seeing opportunity hiding in a community struggling with survival. There's just something about Youngstown that stirs passion in me. I'm not gawking at ruin porn or glossing over everything that is wrong. I love Rust Belt cities. I love Rust Belt culture. I'm proud to be from the Rust Belt. That's what Rust Belt Chic now means to me. It's personal. It's who I am.

For Pittsburgh, I could sense the tide turning. I see the same transformation taking place in other Rust Belt cities. A pejorative, Rust Belt-ness is an asset. It's a starting point for moving forward, not a finish line or a civic booster campaign. Rust Belt Chic is in the same vein as rasquache:

Rasquache sensibility that has become an important component of Chicana and Chicano art. The word, rasquache can be used in several senses. Its most common use is negative and relates to an attitude that is lower class, impoverished, slapdash and shallow. For this reason Tomás Ybarra Frausto who has written the cogent essay "Rasquachismo: A Chicano Sensibility" begins by stating, "One is never rasquache, it is always someone else, someone of a lower status, who is judged to be outside the demarcators of approved taste and decorum (in Richard Griswold del Castillo and others, Chicano Art: Resistance and Affirmation, 1965-1985. Los Angeles: Wight Gallery, UCLA, 1991, p. 155)

However, as the case of several other terms and concepts (most notably the term and concept Chicano itself, which traditionally had a negative sense), the Chicano movement has turned the traditional notion of rasquache on its head. This important Chicano cultural sensibility has been particularly used to address, by means of a stance of resistance that is humorous and ironic rather than confrontational or hard-edged, the harrassments of external authorities such as the police, the immigration service, government officials, social services bureaucrats, and others. Chicano art that is rasquache usually expresses an underdog, have-not sensibility that is also resourceful and adaptable and makes use of simple materials including found ones, such as Luján's cardboard, glue, and loose sand.

Rust Belt Chic turns the traditional notion of Rust Belt on its head. The Rust Belt is lower class, impoverished, slapdash, and shallow. At least, that's how it looks from the coast, in New York City. Rust Belt Chic as a place to be is a form of resistance. It's also a hot new trend and a threat to those neighborhoods that make my heart beat faster. From San Antonio:

“I see a lot of progressiveness happening lightning quick now. When I came from Los Angeles as a visitor in 1992, I saw all these magic spaces you could rent for 300 or 400 a month. But I would laugh because there was little or nothing going on. I could get together some event with a friend or two and everybody thought it was so cool and innovative – I was just copping what I had seen in LA.

San Antonio has gotten a lot more popular with Austin and California types discovering what a jewel this town is. Eclectic little restaurants and coffee places and shops growing up along Broadway and throughout Southtown. We’re being seen by a lot more cutting edge people by being open to contemporary signage and logos and creative design. With that, unfortunately, comes more expensive retail spaces and taxes are going up.

There is a charm and real-ness to San Antonio I hope we don’t lose in the process. San Antonio is a non-materialistic town; people aren’t looking at your shoes or what kind of car you drive. When I leave San Antonio, it’s that real-ness that brings me back, every time. I left LA, and I left Austin because I got so tired of the trendy-ness. We’re growing fast, we’re drawing an eclectic market that will support artists. However, there will be a compromise. I don’t want to see it get too uptight.”

–Robert Tatum

Pittsburgh is Rust Belt Chic Paris. San Antonio is Rasquache Paris. When Richey Piiparinen and I were in San Antonio to do fieldwork, we were both struck by the Rust Belt Chic qualities of the city. At the time, we weren't familiar with rasquache. We are now. I see a lot of similarities between Pittsburgh and San Antonio, particularly the way both places are under-appreciated. They enjoy a cult following. Hopefully, neither one will become the next Austin or Portland.

Rasquache is further along, much further, than Rust Belt Chic. In fact, Rust Belt Chic is rasquache:

This called to mind a passage I’d read in Have You Seen Marie? It’s an unusual book for a writer whose work has been at turns bawdy, avant-garde, and politically trenchant. Entirely autobiographical, Marie is a short, illustrated story with a childlike tone about Cisneros searching the streets of King William for a friend’s lost cat while mourning the loss of her mother, who died in 2010. I read Cisneros the passage I’d thought of: “ ‘King William has the off-beat beauty of a rasquache, and this is what’s uniquely gorgeous about San Antonio as a whole.’ ”

She smiled. “Rasquache is when you make or repair things with whatever you have at hand. You don’t go to Home Depot. If you have a hole in your roof, you put a hubcap on there. Or you fix your fence with some rope. That’s rasquache. And then there’s ‘high rasquache,’ which is a term the art critic Tomás Ybarra-Frausto coined. He lives here. Danny Lozano knew high rasquache. He’d serve you Church’s fried chicken on beautiful porcelain and use Lalique crystal for flowers he’d cut from an empty lot.”

“And that was one of the qualities that drew you to King William?”

“Not just King William but San Antonio. A kind of elegance of found things. San Antonio has that soul. It’s not, ‘We gotta copy what we saw in New York.’ No! It’s going to come out of our own idea of what we think is beautiful.” She stared at me as if to make sure I understood. “But that’s also what’s getting lost. People feel like the city’s got to look like someplace else. Our mayor needs a stylist. He thinks he has to dress like a Republican. Pues, he’s Chicano! He’s got this gorgeous indigenous look, and he would look so cool if Agosto Cuellar, one of our local designers, dressed him, or someone like Franco, or Danny, or John Phillip Santos—he dresses totally San Antonio cool. He should do a style column for Texas Monthly.”

I allowed that Santos, who is a regular contributor to this magazine, does have singular style (the last time I saw him, in December, he was wearing a horsehair charro tie and ringneck python boots) but joked that there might be a preponderance of leather pants in his fashion advice. Cisneros waved the joke aside.

“Our problem is that we can’t recognize or celebrate what we have. We have this inferiority complex in Texas that we have to look elsewhere. Well, who knows more about inferiority than Chicanos? We grew up being ashamed because the history that is taught to us makes us ashamed. The whole colonial experience surrounding the Alamo is meant to make you feel ashamed.”

In writer Sandra Cisneros, I sense a kindred spirit. As a Rust Belt native, Erie no less, I felt ashamed. I come from failure. I have no culture worth celebrating. Anywhere else must be better. That's why we leave. Brain drain.

I, too, was drawn to King William while in San Antonio. It is New Orleans (creole) and Pittsburgh (parochial). It's like nothing I've experienced before. I get that boom town vibe of a place that is cool before anyone knows it is cool:

Russell has seen what’s coming before. “When the buzz starts – when San Antonio embraces the brain gain, goes in the right direction on the talent economy and hipsters start to get wise to the neighborhood assets that are here – once the hipsters get wind of it – you’ll have to beat them away with a stick,” he said.

I think that's the concern of Robert Tatum. About a year ago, such a notion was unfathomable to Cleveland. What will the compromise with gentrification look like in Ohio City? Will somebody utter the words, "He dresses totally Cleveland cool"?

Danny Lozano knew high rasquache. He’d serve you Church’s fried chicken on beautiful porcelain and use Lalique crystal for flowers he’d cut from an empty lot.

Rust Belt Chic is served.

Jim Russell is a talent geographer with particular interest in the Rust Belt. Read his blog at Burgh Diaspora, where this piece originally appeared.

Why Inmigration Really Matters, Particularly to the Rust Belt

Richey Piiparinen — Tue, 02 Apr 2013 01:38:45 -0400

Cleveland Mayor Frank Jackson’s recent comment about immigration has drawn some local ire. At his annual remarks on the state of the city, the Mayor—in response to a question of how Cleveland can end its population decline by attracting immigrants—stated: “I believe in taking care of your own”.

To be fair, the Mayor contextualized the statement by inferring that the best attraction strategy is to build a city that works for those who reside in it. In some respects I agree. In fact America attracts immigrants not because of “attraction strategies”, but because it offers the prospects of a better quality of life. So, if a city can nail that down, well, that is a hell of a pull.

The problem, though, is that historically inward-facing legacy cities such as Cleveland have had a hard time moving the needle toward progress because fresh blood is lacking, and so a “taking care of your own” strategy often devolves into policies that simply further fossilize the status quo.

Why?

Because such cities—with low rates of inmigration, and a long lineage of social capital that can tip to the side of insularity and territorial encampment—have too much inertia, which is defined as “the resistance of an object to change its state of motion or rest”.

Inertia is real, not simply in physics, but in organizational behavior, such as city politics and policy. And the more historical it is, the thicker the status quo, and thus the harder it is for a city to change—meaning the future, or the momentum of the city, can be like a train chugging to constant stops of stagnation unless a “force outside the system…act[s] upon the system for a long enough period of time to have any effect on changing the momentum.”

Enter the importance of outsiders, be they immigrants, returning expats, or just new people from other parts of the country. Without them cities get stuck. People see the same things, talk the same things over. Bullshit territorial divides like East- versus West-side of the Cuyahoga River reign, effectively cutting a city’s “brain” in half. Business is business as usual, then. Hence the post-industrial-sixty-year decline.

Writes Aaron Renn over at Urbanophile:

I previously noted how it generally takes a critical mass of outsiders, enough to create a constituency for change in its own right, to drive real disruptive change in a community. These are the people who aren’t invested in the status quo. Absent that, getting reform that works will be a difficult challenge.

Echoes migration expert and blogger Jim Russell:

Without migration, there are no cities. An urban landscape is more than a draw for talent. Metros thrive on churn, both the influx and egress of people…

… The very act of moving, particularly to the top tier of global cities, is entrepreneurial. You are surrounded by risk-takers and innovation. The competition is fierce. The cream of the crop is seeking any edge, looking for any opening.

I am learning about the power of migration first hand. You see, I am a lifelong Clevelander, a West Sider, one well-versed in the how things are customarily done around here, and what thoughts and words are commonly produced if only through a Rust Belt inertia that can be cloaked in “tradition”. My partner, Andiara Lima, is a relative newcomer from Vale do Aço, or the “Steel Valley” of Brazil. Before I met her I was ignorant to the presence of the Brazilian community in Cleveland. Now, I no longer am, and the experience provides me with on-the-ground lessons as to the importance of migration in evolving the Rust Belt “way”.

For instance, individually speaking, my panorama is being broadened, with the dominant cultural connotations of Cleveland defined primarily by whiteness or blackness taking a needed hit. For instance, I was at a Brazilian-hosted house party not long back, and it was like nothing I ever experienced. The dining room was cleared, bodies moved, sweat poured, people screamed and shook ass. A band was set up to play bossa nova along a window seat. And it was happening all in the neighborhood of my childhood, but way beyond my childhood. Rather a feeling of something forward. Not just past. Not identity politics, but a freshness needed so that crusty legacy and power can be dampened if only to bust identity politics up.

No doubt, these identity politics hurt the region’s ability to welcome and catalyze emerging groups. For instance, I am reminded of a recent Facebook comment on a local politician’s page that discussed a community forum about how Cuyahoga County government reform would affect race relations. The commenter notes:

The whole panel was black or white people. The Asians and Latinos were in the back of the room wondering “what about us?”

“What about us?”

It’s a good question, and one local leaders shouldn’t underestimate given the region’s need for fresh blood. And we aren’t just talking bodies, but talent, as migrants are “economic ass-kickers”, particularly due the fact that migration is in itself an act of entrepreneurialism.

For instance, my partner Andiara studies the Brazilian trade market for a local investment company. Her informational network into the country, both professionally and informally, is deep. For me, she is a link between two Rust Belt worlds, shattering my sense of restrictive locality for a borderless view that gets me thinking about how to position Cleveland not just regionally, but globally.

For Cleveland, she is a reserve for local industry that should be both cultivated and tapped, especially since—as the US Ambassador to Brazil recently said at Cleveland’s Union Club—“Brazil is an economic and democratic power the United States needs as a partner”.

And there is Luca Mondaca and Moises Borges, both acclaimed Brazilian musicians who are plugging (into) and broadening (out) Cleveland’s musical legacy. Yet there is frustration, particularly for Luca, as she feels isolated, untapped, and sometimes lost in the culture of a city that—while desperate for freshness—has difficulty getting beyond the inertia that comes with being comfortably stale. And while I am hopeful that the city is in fact becoming more welcoming—and that the opportunity afforded by the region’s affordability and legacy assets can further open the inmigrant sluicegates—passive optimism is not an option.

Neither is parochial playmaking.

In fact, Andiara Lima, Luca Mondaca, and Moises Borges are Cleveland’s “own”. But without that recognition, they may not be for very much longer.

Richey Piiparinen is a writer and policy researcher based in Cleveland. He is co-editor of Rust Belt Chic: The Cleveland Anthology. Read more from him at his blog and at Rust Belt Chic.

Rust Belt Cities: Invest in Odysseus, Not Barney Fife

Richey Piiparinen — Thu, 17 Jan 2013 00:38:31 -0500

Given its legacy of shrinking, the Rust Belt has issues. The issues arose naturally, and relate to the fact things leave, or that so much has left. Particularly, when things leave, the mind—both the individual and the collective city mind—can get protective and restrictive. Neediness arises. The smell of desperation ensues like a pall that can tend to hang over cities, influencing decision making on all levels.

Enter “brain drain”, or that term coined to refer to the outmigration of an area’s educated citizens, particularly it’s young. You know the drill: Johnny goes to State college, comes back home for a spell, but then leaves Cleveland, Ohio for Chicago or New York. That is brain drain. And city leaders hate it, spending billions of dollars to stop it—often at the cost of coming off ridiculous, lame.

For instance, in Pittsburgh, there was a civic booster campaign thought up to keep educated folks from going. It was called “Boarder Guard Bob”. According to researcher Chris Briem, “Bob” was a Smokey-the-Bear-type of public service announcement made into a Barney Fife character, with the billboard-size messaging of “Bob” intended to “stop young people at Western Pennsylvania’s borders before they had a chance to leave for other cities”. And while this particular retention strategy (luckily) never went to print, various “plug the brain drain” strategies persist in one form or another at exorbitant cost to taxpayers.

But beyond the near-pitiful messaging, there are major problems with the brain drain approach, especially from an economic development perspective. For example, when, as a community, you are intentionally telling your citizen’s not to go, you are asking them to sacrifice personal development for the benefit of a place. To this point, my colleague, Jim Russell—a leading thinker in brain drain boondoggles and blogger at Burgh Diaspora—says it best, stating: “Discouraging geographic mobility is the same as restricting access to higher education”. In other words, it’s like telling Johnny to stick with his high school diploma so as to forego leaving the community for a 4-year degree.

What’s more, getting people to stay put does little to grow a local economy. In fact it hurts it. Because leaving home is often a rite of passage. It develops a person. I mean, can you imagine if there was no odyssey in the epic Odyssey? If so, Odysseus wouldn’t be the changed man with perspective and experience as he was when he returned back to his homeland, and so there’d be no “there” there. In this sense, the Rust Belt needs to engage their young to embark on their own “Hero Journey” if only to gain skills and broaden geographic connections. This is international economics 101 (see China, India, Brazil, etc.). It should be a domestic economic priority for the Rust Belt, and it would be if only the Cleveland’s of the world could let go of the protectionism that defines their longstanding existential fears of shrinking into one big pile of ruin porn.

Of course confidently encouraging outmigration is part and parcel with an understanding that many expats will “boomerang” back. But many are, and at a faster rate. To wit: as the alpha cities of the America like NYC get too expensive or creatively-class cute, many Rust Belt refugees are pivoting back from a certain left-wanting lifestyle if only for the opportunity, tradition, and honest-to-god reality that is “Rust Belt Chic”. And when they do, they often become “economic ass kickers”, which is term Russell uses to exemplify the fruits of the Hero Journey that is not only individually experienced, but felt in the local economy as well.

Take Sean Watterson, the co-proprietor of the wildly successful restaurant the Happy Dog on Cleveland’s Near West Side. He moved back from D.C. because, according to a recent Plain Dealer article, “Cleveland-ness is like Polish-ness or Irish-ness. It’s an ethnicity”. Here, Watterson not only runs a great hot dog business, but uses his establishment to advance a circulation of ideas by hosting a variety of events like “Life, the Universe, and Hot Dogs”, which is a series hosted by researchers from the Institute for the Society of Origins. Another big hit is the live performances by members of the Cleveland Orchestra called Classical Revolutions.

Cool sounding events, sure. But there is more to it than that, as such happenings spark cross-fertilization between parts of Cleveland—the blue collar West Side and the intelligentsia of the East Side—that have long been divided, often at the cost of Cleveland as a place of cultural and economic innovation. And how exactly does Watterson’s own “Hero Journey” come into play in his self-stated goal to break down barriers “between east and west and between high culture and low culture”? It likely relates to the fact he experienced experience outside of a legacy city bubble that enabled him to see and cross bridges that others have difficulty envisioning.

Now, does this mean that cities simply need to let people leave to prosper? Obviously not. If the place expats are boomeranging back to is stagnant and disparate, with openness and connection disabled by a collective insular mentality that: “that’s just the way things are done around here”, well, the boomeranging effect won’t hold. And the economic ass-kickers won’t ass-kick.

The goal, then, of cities should be on fostering return migrant connections, or to know who they are, why they are there, and to help get them together so that their collective unchained perspective can pop bubbles of inert status quo. This need is real. For instance, take this first-hand return migrant account published in Rust Belt Chic by Dana Marie Textoris:

Funny how your location-based identity, your physical and mental place in the world, can flip like a switch: Before I was a Clevelander managing to make it in San Francisco….right now I feel a lot like a San Franciscan stuck in Cleveland. In either place, I felt just a little bit Other. A bit of a novelty. Just a tad on the outside looking in. Where does that leave me? Where is home? As I type this, I realize, with sort of an internal groan, that the place I’m left in, the guide to what I’m searching for, is probably just right here, inside me, where my two lives — West Coast and Midwest — are now combined. I’m not really a true Clevelander anymore…I’ve picked up way too much San Francisco for that. The balance I’ve become, a little of this and that, is just what I’m hoping I’ll find, one day.

So, to all Rust Belt cities—this is where your attention must be turned: not on the ones who are leaving for good reason, but on those returning who have not left for good. They have brought the path of their self-discovery back to your doorstep.

Don’t close the door by screaming at the backs of others.

Richey Piiparinen is a writer and policy researcher based in Cleveland. He is co-editor of Rust Belt Chic: The Cleveland Anthology. Read more from him at his blog and at Rust Belt Chic.

The New Places Where America's Tech Future Is Taking Shape

Joel Kotkin — Thu, 10 Jan 2013 11:46:13 -0500

Technology is reshaping our economic geography, but there’s disagreement as to how. Much of the media and pundits like Richard Florida assert that the tech revolution is bound to be centralized in the dense, often “hip” places where “smart” people cluster. Some, like Slate’s David Talbot, even fear the new tech wave may erode whatever soul is left to increasingly family free, neo-gilded age San Francisco.

Such claims have been bolstered by the tech boom of the past few years — especially the explosion of social media firms in places like Manhattan and San Francisco. Yet longer-term trends in tech employment suggest such favored media memes will ultimately prove well off the mark. Indeed, according to an analysis by the Praxis Strategy Group, the fastest growth over the past decade in STEM (science, technology, engineering and mathematics-related) employment has taken place not in the most fashionable cities but smaller, less dense metropolitan areas.

From 2001 to 2012, STEM employment actually was essentially flat in the San Francisco and Boston regions and declined 12.6% in San Jose. The country’s three largest mega regions — Chicago, New York and Los Angeles — all lost tech jobs over the past decade. In contrast, double-digit rate expansions of tech employment have occurred in lower-density metro areas such as Austin, Texas; Raleigh, N.C.; Columbus, Ohio; Houston and Salt Lake City. Indeed, among the larger established tech regions, the only real winners have been Seattle, with its diversified and heavily suburbanized economy, and greater Washington, D.C., the parasitical beneficiary of an ever-expanding federal power, where the number of STEM jobs grew 21% from 2001 to 2012, better than any other of the 51 largest U.S. metropolitan statistical areas over that period.

The question is whether the last two to three years, during which places like San Francisco, New York and Boston have enjoyed stronger STEM growth than their peripheries, represents a paradigm shift or is just a cyclical phenomenon. As with tech in general, the long-term trends are not so city-centric; over the past decade, the core counties nationwide overall have lost about 1.1% of their tech jobs while more peripheral areas have experienced a gain of 3.5%.

Today’s urban tech boom looks a lot like a rerun of the dot-com boom of the late 1990s. In that period media-savvy dot-com startups proliferated in such places as South of Market in San Francisco and the Silicon Alley in lower Manhattan. At their height, these firms and their founders were as likely to be covered in the fashion and lifestyle sections as on the business pages.

Yet by the early 2000s, many of these dot-com darlings had merged, been acquired or simply gone out of business. Anchored largely on hype, they fell victim to flawed business models, and rapid industry consolidation. In San Francisco, for example, tech employment crashed from a high of 34,000 in 2000 to barely 18,000 four years later. Silicon Alley suffered a similar downward trajectory, losing 15,000 of its 50,000 information jobs in the first five years of the decade.

The peaking social media boom, marked by the weak performance of Facebook’s IPO last year, suggest another bust at the end of the “hype cycle.” Urban darlings such as San Francisco’s Zynga and Chicago’s Groupon have floundered in spectacular fashion. More are likely to join them.

These firms may have generated buzz, but they have done not so well at the mundane task of making money. One problem may be that the most avid users of social media are largely young people from the “screwed” generation who lack much in the way of spending power — a clear turnoff to advertisers. Now , with venture capital flows declining overall, cooler heads in the Valley are shifting bets to more business-oriented engineering and research-intensive fields more grounded in marketplace realities.

And what about the future of the Valley — still home to virtually all the Bay Area’s top tech firms? Its glory days as a job generator and economic exemplar seem to have passed. Between 1970 and 1990 the number of people employed in tech in the Valley more than doubled to 268,000, and then burgeoned to over 540,000 in the 1990s. At the peak of the last tech boom in 2001, the unemployment rate in Santa Clara County was a tiny 3%; the Silicon Valley Manufacturing Group confidently predicted there would be another 200,000 jobs by 2010.

However, at what may be the peak of the current boom, the number of tech jobs in the Valley remains down from a decade ago and unemployment is over 7.7%, just around the national average. In reality, social media was never going to reverse the downward trajectory in the rate of job growth. Old-line companies like Hewlett-Packard or Intel, with over 50,000 employees in the U.S. alone, were capable of creating a broad range of opportunities for workers; in contrast, the social media big three of Facebook, LinkedIn and Twitter together have less than 6,500 employees.

As the social media industry matures and consolidates, employment is likely to continue shifting to less expensive, business-friendly areas. The Bay Area, where the overall cost of living is 68% higher than the national average and housing is the most expensive in the nation, may continue to attract and retain only the highest-end, best-paid workers. But for the most part they will follow the path of established tech firms such as Apple, Intel, Adobe, eBay and IBM to lower-cost places like Austin, Columbus and Salt Lake City. A similar phenomena also can be seen in other urban-centered industries, such as entertainment and finance where virtually all employment growth is in places like St. Louis, Des Moines and Phoenix, even as the largest centers, New York, Chicago, Boston, Los Angeles and San Francisco have suffered significant job losses.

Demographic forces may further accelerate these trends. The critical fuel for tech growth, educated labor, is now expanding faster in places like Columbus, Austin, Raleigh, Dallas and Houston than in Boston, San Jose and San Francisco. The old centers may still enjoy a lead in brains, but other places are catching up rapidly.

Companies may also discover that with many millennials starting to hit their 30s, some may seek to leave their apartments to buy houses and start families. In California new local regulations essentially ban the construction of new single-family homes in some of the state’s biggest metro areas, pricing this option out of reach for all but a few, and forcing a key demographic group to seek residence elsewhere.

Under these conditions, Silicon Valley will be forced to rely increasingly on inertia and mustering of financial resources than innovation. As a result, the nation’s tech map will continue to expand from the Bay Area, Boston, Seattle and Southern California to emerging metropolitan areas in North Carolina, Texas, Utah, Colorado and the Pacific Northwest. In the future parts of Florida, Phoenix, and even Great Plains cities like Sioux Falls and Fargo could also achieve some critical mass.

Ultimately, one of the main dynamics of the information age — that even sophisticated tasks can be done from anywhere — works against the dominion of single hegemonic industry centers like Wall Street, Hollywood and Silicon Valley. The tech sector is particularly vulnerable to declustering, due in large part thanks to the freedom from geography created by technologies of its own making. Silicon Valley may continue to reap riches from the periodic technology gold rush , but in the longer term, tech growth will continue its long-term dispersion to ever more parts of the country.

STEM Occupations in the Nation's 51 Largest Metropolitan Areas
MSA Name	2001 - 2012 Growth	2005 - 2012 Growth	2010 - 2012 Growth	2012 Location Quotient	LQ Change, 2001 - 2012
Washington-Arlington-Alexandria, DC-VA-MD-WV	21.1%	12.7%	3.7%	2.19	10.6%
Riverside-San Bernardino-Ontario, CA	18.6%	-1.4%	2.2%	0.57	1.8%
San Antonio-New Braunfels, TX	18.3%	17.2%	4.5%	0.83	1.2%
Baltimore-Towson, MD	17.9%	11.4%	3.9%	1.37	15.1%
Raleigh-Cary, NC	17.9%	14.6%	6.2%	1.53	0.0%
Las Vegas-Paradise, NV	17.2%	-2.6%	0.8%	0.52	4.0%
Salt Lake City, UT	16.3%	18.1%	7.4%	1.16	4.5%
Houston-Sugar Land-Baytown, TX	15.7%	17.2%	6.6%	1.20	-2.4%
Seattle-Tacoma-Bellevue, WA	15.4%	22.2%	6.7%	1.86	8.1%
Jacksonville, FL	13.0%	6.5%	2.4%	0.87	8.7%
Austin-Round Rock-San Marcos, TX	12.2%	17.2%	9.1%	1.82	-8.5%
San Diego-Carlsbad-San Marcos, CA	11.3%	8.0%	2.1%	1.38	6.2%
Columbus, OH	10.4%	12.8%	4.7%	1.27	7.6%
Orlando-Kissimmee-Sanford, FL	9.4%	-1.1%	0.8%	0.84	-3.4%
Indianapolis-Carmel, IN	6.9%	6.5%	2.7%	1.04	2.0%
Nashville-Davidson--Murfreesboro--Franklin, TN	6.7%	3.5%	2.4%	0.77	-1.3%
Sacramento--Arden-Arcade--Roseville, CA	6.4%	3.5%	0.4%	1.33	2.3%
Oklahoma City, OK	5.5%	9.6%	6.4%	0.89	-1.1%
Pittsburgh, PA	5.3%	10.3%	4.9%	1.07	5.9%
Virginia Beach-Norfolk-Newport News, VA-NC	4.8%	2.3%	0.5%	1.10	3.8%
Charlotte-Gastonia-Rock Hill, NC-SC	4.3%	8.2%	5.7%	0.99	-3.9%
Kansas City, MO-KS	4.0%	5.8%	4.6%	1.12	4.7%
Richmond, VA	3.8%	4.4%	3.4%	0.99	0.0%
Cincinnati-Middletown, OH-KY-IN	3.7%	5.5%	6.8%	1.02	4.1%
Buffalo-Niagara Falls, NY	3.2%	6.4%	3.6%	0.90	4.7%
Dallas-Fort Worth-Arlington, TX	3.1%	11.4%	5.5%	1.19	-5.6%
San Francisco-Oakland-Fremont, CA	2.5%	15.0%	9.9%	1.63	5.8%
Phoenix-Mesa-Glendale, AZ	2.3%	3.5%	3.9%	1.05	-6.3%
Minneapolis-St. Paul-Bloomington, MN-WI	2.2%	6.7%	5.9%	1.31	1.6%
Portland-Vancouver-Hillsboro, OR-WA	1.6%	6.4%	5.4%	1.19	-3.3%
Louisville/Jefferson County, KY-IN	0.9%	9.6%	6.9%	0.76	0.0%
Denver-Aurora-Broomfield, CO	0.5%	10.8%	3.7%	1.43	-2.1%
Atlanta-Sandy Springs-Marietta, GA	-1.0%	5.5%	6.5%	1.07	-2.7%
Boston-Cambridge-Quincy, MA-NH	-1.3%	11.2%	6.0%	1.64	-1.2%
Providence-New Bedford-Fall River, RI-MA	-1.5%	-1.6%	1.9%	0.88	2.3%
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD	-2.8%	-1.4%	1.4%	1.06	-1.9%
Hartford-West Hartford-East Hartford, CT	-4.5%	1.5%	0.3%	1.10	-3.5%
New York-Northern New Jersey-Long Island, NY-NJ-PA	-4.6%	2.8%	3.2%	0.90	-6.2%
St. Louis, MO-IL	-4.8%	-1.7%	1.4%	1.05	-0.9%
Milwaukee-Waukesha-West Allis, WI	-6.1%	-0.8%	4.0%	1.00	0.0%
Tampa-St. Petersburg-Clearwater, FL	-6.3%	-4.3%	2.5%	0.89	-3.3%
Miami-Fort Lauderdale-Pompano Beach, FL	-6.4%	-8.3%	0.6%	0.67	-8.2%
Los Angeles-Long Beach-Santa Ana, CA	-7.1%	-3.5%	3.1%	0.98	-5.8%
Memphis, TN-MS-AR	-7.3%	-4.0%	0.7%	0.62	-4.6%
Cleveland-Elyria-Mentor, OH	-8.8%	-2.1%	4.3%	0.89	1.1%
Chicago-Joliet-Naperville, IL-IN-WI	-10.8%	-1.4%	3.5%	0.87	-7.4%
Birmingham-Hoover, AL	-11.4%	-8.0%	-2.0%	0.76	-8.4%
Rochester, NY	-12.0%	-2.1%	4.1%	1.14	-10.2%
San Jose-Sunnyvale-Santa Clara, CA	-12.6%	12.4%	8.3%	3.18	-4.8%
New Orleans-Metairie-Kenner, LA	-16.0%	-7.4%	-2.4%	0.74	0.0%
Detroit-Warren-Livonia, MI	-17.7%	-10.3%	10.5%	1.42	-3.4%
Analysis by Mark Schill, Praxis Strategy Group
Data Source: EMSI 2012.4 Class of Worker - QCEW Employees, Non-QCEW Employees & Self-Employed

The LQ (location quotient) figure in the table above is the local share of jobs that are STEM occupations divided by the national share of jobs that are STEM occupations. A concentration of 1.0 indicates that a region has the same concentration of STEM occupations as the nation. The analysis covers 80 STEM occupations in all industries.

Joel Kotkin is executive editor of NewGeography.com and a distinguished presidential fellow in urban futures at Chapman University, and a member of the editorial board of the Orange County Register . He is author of The City: A Global History and The Next Hundred Million: America in 2050. His most recent study, The Rise of Postfamilialism, has been widely discussed and distributed internationally. He lives in Los Angeles, CA.

This piece originally appeared at Forbes.com.

Computer engineer photo by BigStockPhoto.com.

The End of the Road for Eds and Meds

Aaron M. Renn — Wed, 12 Sep 2012 01:38:03 -0400

In the last few decades, as suburbanization and deindustrialization devastated so many cities, they turned to two sectors that seemed not only immune to decline, but were actually growing: universities and hospitals. The so-called “eds and meds” sectors, often related through university affiliated hospitals, became a great stabilizer for many places. For example, the fabled Cleveland Clinic cushioned the blow of manufacturing decline in that city. Après steel, a city like Pittsburgh practically saw themselves as defined by an eds and meds economy, with the new economic pillars being the University of Pittsburgh Medical Center and Carnegie-Mellon University.

Perhaps unsurprisingly, these sectors have come to dominate so many cites' economic development strategies. It’s harder to find a major city that isn't touting some variation of a life sciences “cluster” as a strategic industry than one who is, and local medical schools and hospital complexes feature prominently in this. Similarly, technology transfer from schools is supposed to power startups, while in many cities growth in the number of students itself is supposed to be an engine of growth. For example, there are 65,000 students in the so-called “Loop U” collection of colleges in downtown Chicago, and education growth has been a bulwark of the Loop economy.

Yet in reality, overreliance on eds and meds is problematic. Firstly, these tend to be non-profit, and thus reduce the tax base in cities that are dependent on them. In danger of bankruptcy, Providence, Rhode Island was forced to ask for special contributions from Brown University and RISD, for example. Also, as quasi-public sector type entities, eds and meds are seldom a source to dynamism in communities in and of themselves. Indeed, universities are among the most conservative of institutions in many respects. Witness the firing and re-hiring of University of Virginia president Teresa Sullivan, for example, or faculty protests against the appointment of Indiana Governor Mitch Daniels as Purdue University’s next president due to his lack of an academic background.

But for cities hanging their hat on eds and meds growth, a more fundamental problem now looms: these industries are at the end of their growth cycle. Spending on healthcare and college tuition costs has been skyrocketing at rates greater than inflation for years. Here’s a chart, via Atlantic Cities, showing job creation by sector since 1939:

If eds and meds employment has been going up continuously since 1939, what’s the problem? None, so long as it started from a low base at a time when other productive sectors of the economy were likewise growing strongly. But as sectors like manufacturing went into decline or stagnated, eds and meds has continued to increase relentlessly, accounting for an ever larger portion of total growth. For example, between 1990 and 2008, eds, meds, and government accounted for about 50% of all national job growth.

Unsurprisingly, with growth in jobs exploding, costs have followed. Medical costs and tuition have been growing at twice the rate of inflation, and at an increasingly divergent rate, as this chart from Carpe Diem shows:

Clearly, such a trend cannot go on indefinitely. As the US starts to groan under the weight of spending on health care and higher education, it's clear that, as a society, we need to be spend less, not more on these items as a share of national output. Some cities with unique strengths, like Boston, with its many specialized biotech firms, or Houston, with the world’s largest medical center, may thrive in this environment, but the vast majority of cities are likely to be very disappointed in where eds and meds growth will take them.

The problem with health care is most obvious. Aggregate spending on health care has been exceeding the inflation rate for many years. According to a report by McKinsey, spending on health care has consistently grown faster than GDP:

The net result is a sector that has been consuming an increasing portion of the national economy. Health care spending is projected to consume fully 20% of the entire US economy by 2021.

The health care reform act will do little to nothing to rein in this cost. It's difficult to see how in fact the trend will slow. But with the federal government (especially through Medicare) accounting for more and more total health care coverage, $16 trillion in national debt, and large deficits and unfunded entitlements, one can safely assume that whatever can't go on forever, won't. Eventually the government will be forced to take action to stabilize health care spending.

If the health care cost crisis has long been known, the public is just waking up to the crisis in higher education costs. Skyrocketing tuition has driven the cost of many colleges through the roof. This traditionally didn't bother students, who were assured that a college education the key to a good job that would easily allow loans to be repaid. In a global age where even knowledge economy jobs are subject to offshore competition, and a recession that's kept many young people --- including many now deeply in debt --- unemployed or underemployed. There is now about $1 trillion of it outstanding, much of it non-dischargeable in bankruptcy:

This student loan spike was created by many of the same dubious forces that led to the housing crisis. Indeed, some have said that student loans are the next subprime crisis, and commentators like Glenn Reynolds talk of a higher education “bubble”.

The overall economy will come back at some point, but it's clear that America is reaching the point at which it can no longer pile more debt onto the backs of students. This by itself will serve to moderate tuition increases at most institutions. There is also a significant amount of reform the current system obviously needs that, if implemented, would also tend to moderate tuition increases. For example, it doesn't seem unreasonable to suggest that colleges ought to have some skin in the game for these loans being repaid. Or that cheaper online education might substitute for physical classrooms in some cases.

Regardless of how it plays out, when you look at spending in aggregate in America, it's clear increases in health care and higher education spending cannot keep increasing at current rates. This means that it just isn't possible for all the cities out there dreaming of eds and meds glory to realize their dream. America simply can't afford it.

Whether the end of the great growth phase in eds and meds comes 1, 5, or 10 years from now can't be predicted. But come in the reasonably near future it will, and that's when the bulk of the cities that put all their chips in those baskets will receive a very rude awakening.

Aaron M. Renn is an independent writer on urban affairs and the creator of Telestrian, a data analysis and mapping tool. He writes at The Urbanophile, where this piece originally appeared.

Hospital photo by Bigstock.

Anorexic Vampires and the Pittsburgh Potty: The Story of Rust Belt Chic

Richey Piiparinen — Mon, 27 Aug 2012 01:38:24 -0400

“Rust Belt Chic is the opposite of Creative Class Chic. The latter [is] the globalization of hip and cool. Wondering how Pittsburgh can be more like Austin is an absurd enterprise and, ultimately, counterproductive. I want to visit the Cleveland of Harvey Pekar, not the Miami of LeBron James. I can find King James World just about anywhere. Give me more Rust Belt Chic.” Jim Russell, blogger at Burgh Diaspora

National interest in a Rust Belt “revival” has blossomed. There are the spreads in Details, Atlantic Cities, and Salon, as well as an NPR Morning Edition feature. And so many Rust Belters are beginning to strut a little, albeit cautiously–kind of like a guy with newly-minted renown who’s constantly poking around for the “kick me” sign, if only because he has a history of being kicked.

There’s a term for this interest: “Rust Belt Chic”. But the term isn’t new, nor is the coastal attention on so-called “flyover” country. Which means “Rust Belt Chic” is a term with history–loaded even–as it arose out of irony, yet it has evolved in connotation if only because the heyday of Creative Class Chic is giving way to an authenticity movement that is flowing into the likes of the industrial heartland.

About that historical context. Here’s Joyce Brabner, wife of Cleveland writer Harvey Pekar, being interviewed in 1992, and introducing the world to the term:

I’ll tell you the relationship between New York and Cleveland. We are the people that all those anorexic vampires with their little black miniskirts and their black leather jackets come to with their video cameras to document Rust Belt chic. MTV people knocking on our door, asking to get pictures of Harvey emptying the garbage, asking if they can shoot footage of us going bowling. But we don’t go bowling, we go to the library, but they don’t want to shoot that. So, that’s it. We’re just basically these little pulsating jugular veins waiting for you guys to leech off some of our nice, homey, backwards Cleveland stuff.

Now to understand Brabner’s resentment we step back again to 1989. Pekar–who is perhaps Cleveland’s essence condensed into a breathing human–had been going on Letterman. Apparently the execs found Pekar interesting, and so they’d book him periodically, with Pekar–a file clerk at the VA–given the opportunity to promote his comic book American Splendor. Well, after long, the relationship soured. Pekar felt exploited by NYC’s life of the party, with his trust of being an invited guest giving way to the realization he was just the jester. So, in what would be his last appearance, he called Letterman a “shill for GE” on live TV. Letterman fumed. Cracked jokes about Harvey’s “Mickey Mouse magazine” to a roaring crowd before apologizing to Cleveland for…well…being us.

Think of this incident between two individuals–or more exactly, between two realities: the famed and fameless, the make-up’d and cosmetically starved, the prosperous and struggled–as a microcosm for regional relations, with the Rust Belt left to linger in a lack of illusions for decades.

But when you have a constant pound of reality bearing down on a people, the culture tends to mold around what’s real. Said Coco Chanel:

“Hard times arouse an instinctive desire for authenticity”.

And if you can say one thing about the Rust Belt–it’s that it’s authentic. Not just about resiliency in the face of hardship, but in style and drink, and the way words are said and handshakes made. In the way our cities look, and the feeling the looks of our cities give off. It’s akin to an absence of fear in knowing you aren’t getting ahead of yourself. Consider the Rust Belt the ground in the idea of the American Dream.

Photo credit: Sean Posey

Of course this is all pretty uncool. I mean, pierogi and spaetzle sustain you but don’t exactly get you off. Meanwhile, over the past two decades American cities began their creative class crusade to be the next cool spot, complete with standard cool spot amenities: clubs, galleries, bike paths, etc. Specifically, Richard Florida, an expert on urbanism, built an empire advising cities that if they want creative types they must in fact get ahead of themselves, as the young are mobile and modish and are always looking for the next crest of cool.

These “Young and the Restless”–so they’re dubbed–are thus seeking and hunting, but also: apparently anxious. And this bit of pop psychology was recently illustrated beautifully in the piece “The Fall of the Creative Class” by Frank Bures:

I know now that this was Florida’s true genius: He took our anxiety about place and turned it into a product. He found a way to capitalize on our nagging sense that there is always somewhere out there more creative, more fun, more diverse, more gay, and just plain better than the one where we happen to be.

After long–and with billions invested not in infrastructure, but in the ephemerality of our urbanity–chunks of America had the solidity of air. Places without roots. People without place. We became a country getting ahead of itself until we popped like a blowfish into pieces. Suddenly, we were all Rust Belters, and living on grounded reality.

Then somewhere along the way Rust Belt Chic turned from irony into actuality, and the Rust Belt from a pejorative into a badge of honor. Next thing you know banjo bingo and DJ Polka are happening, and suburban young are haunting the neighborhoods their parents grew up in then left. Next thing you know there are insights about cultural peculiarities, particularly those things once shunned as evidence of the Rust Belt’s uncouthness, but that were–after all–the things that rooted a history into a people into a place.

Take the Pittsburgh Potty. For recent generations it was about the shame of having a toilet with no walls becoming the pride of having a toilet with no walls. From Pittsburgh Magazine:

We purchased a house with a stray potty, and we’ve given that potty a warm home. But we simply pretended as if the stray potty didn’t exist, and we certainly didn’t make eye contact with the potty when we walked past it to do laundry.

The Pittsburgh Potty is basically a toilet in the middle of many Pittsburgh basements. No walls and no stalls. It existed so steel workers can get clean and use the bathroom without dragging soot through ma’s linoleum.

Photo credit: Brookline Connection

Authentic: yes. Cool? A toilet?

Only in the partly backward Rust Belt of Harvey Pekar and friends. From the twitter feed of @douglasderda who asked “What is a Pittsburgh Potty?” Some responses follow:

“I told my wife I wanted to put ours back in, but she refused. I threatened to use the stationary tubs.”

“In my house, that would be known as my husband’s bathroom.”

“It’s a huge selling feature for PGH natives. I’m not kidding. We weren’t so lucky in our SS home.”

“We’re high class people. Our Pittsburgh Potty has a bidet. Well, it’s a hose mounted on the bottom, but still ….”

Eventually, this satisfaction found in re-rooting back into our own Rust Belt history has become the fuel of wisdom for even Coastal elites. Here’s David Brooks recently talking about the lessons of Bruce Springsteen’s global intrigue being nested in the locality that defines Rust Belt Chic:

If your identity is formed by hard boundaries, if you come from a specific place…you are going to have more depth and definition than you are if you grew up in the far-flung networks of pluralism and eclecticism, surfing from one spot to the next, sampling one style then the next, your identity formed by soft boundaries, or none at all.

Brooks continues:

The whole experience makes me want to pull aside politicians and business leaders and maybe everyone else and offer some pious advice: Don’t try to be everyman…Go deeper into your own tradition. Call more upon the geography of your own past. Be distinct and credible. People will come.

And some are coming, albeit slowly, unevenly. But more importantly, as a region we are once again becoming–but nothing other than ourselves.

Authenticity, reality: this was and always will be the base from which we wrestle our dreams back down to solid ground.

American splendor, indeed.

This is an excerpt from the forthcoming book Rust Belt Chic: A Cleveland Anthology. It first appeared at RustBeltChic.com.

The Cities Where A Paycheck Stretches The Furthest

Joel Kotkin — Mon, 09 Jul 2012 16:20:30 -0400

When we think of places with high salaries, big metro areas like New York, Los Angeles or San Francisco are usually the first to spring to mind. Or cities with the biggest concentrations of educated workers, such as Boston.

But wages are just one part of the equation — high prices in those East and West Coast cities mean the fat paychecks aren’t necessarily getting the locals ahead. When cost of living is factored in, most of the places that boast the highest effective pay turn out to be in the less celebrated and less expensive middle part of the country. My colleague Mark Schill of Praxis Strategy Group and I looked at the average annual wages in the nation’s 51 largest metropolitan statistical areas and adjusted incomes by the cost of living. The results were surprising and revealing.

In first place is Houston, where the average annual wage in 2011 was $59,838, eighth highest in the nation. What puts Houston at the top of the list is the region’s relatively low cost of living, which includes such things as consumer prices and services, utilities and transportation costs and, most importantly, housing prices: The ratio of the median home price to median annual household income in Houston is only 2.9, remarkably low for such a dynamic urban region; in San Francisco a house goes for 6.7 times the median local household income. Adjusted for cost of living, the average Houston wage of $59,838 is worth $66,933, tops in the nation.

Most of the rest of the top 10 are relatively buoyant economies with relatively low costs of living. These include Dallas-Fort Worth (fifth), Charlotte, N.C. (sixth), Cincinnati (seventh), Austin, Texas (eighth), and Columbus, Ohio (10th). These areas all also have housing affordability rates below 3.0 except for Austin, which clocks in at 3.5. Similar situations down the list include such mid-sized cities as Nashville, (11th), St.Louis (12th), Pittsburgh, (13th), Denver (15th) and New Orleans (16th).

One major surprise is the metro area in third place: Detroit-Warren-Livonia, Mich. This can be explained by the relatively high wages paid in the resurgent auto industry and, as we have reported earlier, a huge surge in well-paying STEM (science, technology, engineering and math-related) jobs. Combine this with some of the most affordable housing in the nation and sizable reductions in unemployment — down 5% in Michigan over the past two years, the largest such drop in the nation. This longtime sad sack region has reason to feel hopeful.

Only two expensive metro areas made our top 10 list. One is Silicon Valley (San Jose-Sunnyvale-Santa Clara), where the average annual wage last year of $92,556, the highest in the nation, makes up for its high costs, which includes the worst housing affordability among the 51 metro areas we considered: housing prices are nearly 7 times the local median income. Adjusted for cost of living, that $92,556 paycheck is worth $61,581, placing the Valley second on our list.

In ninth place is Seattle, which placed first on our lists of the cities leading the way in manufacturing and STEM employment growth. Housing costs, while high, are far less than in most coastal California or northeast metropolitan areas.

What about the places we usually associate with high wages and success? The high pay is offset by exceedingly high costs. Brain-rich Boston has the fifth-highest income of America’s largest metro areas but its high housing and other costs drive it down to 32nd on our list. San Francisco ranks third in average pay at just under $70,000, some $20,000 below San Jose, but has equally high costs. As a result, the metro area ranks a meager 39th on our list.

Much the same can be said about New York which, like San Francisco, is home to many of the richest Americans and best-paying jobs. The average paycheck clocks in at $69,029, fourth-highest in the country, but high costs, particularly for housing, eat up much of the locals’ pay: adjusted for cost of living, the average salary is worth $44,605. As a result, the Big Apple and its environs rank only 41st on our list.

Long associated with glitz and glitter, Los Angeles does particularly poorly, coming in 46th on our list. The L.A. metro area may include Beverly Hills, Hollywood and Malibu, but it also is home to South-Central Los Angeles, East L.A. and small, struggling industrial cities surrounding downtown. The relatively modest average paycheck of $55,000 annually, 12th on our list, is eaten up by a cost of living that is well above the national average. This creates an unpleasant reality for many non-celebrity Angelenos.

Many of the metro areas that rank highly on our list have enjoyed rapid population growth and strong domestic in-migration. Houston, Dallas-Fort Worth, and Austin all have been among the leaders the nation in both domestic migration and overall growth both in the last decade and so far in this one. In the past year, for example, Dallas led the nation with 40,000 net migrants while Austin’s population growth, 4 percent, was the highest rate among the large metropolitan areas.

In contrast, many of the cities toward the bottom of our list — notably the Los Angeles and New York areas — have led the country in domestic outmigration. Between 2000 and 2009, the nation’s cultural capitals lost a total of over 3 million people to other parts of the country. Although migration has slowed in the recession, the pattern has continued since 2010.

And how about the future? Income and salary growth has been so tepid recently that few large cities can claim to have made big gains over the past five years; there has been continued volatility as some regions that did worst in the past decade — for example San Francisco — pick up steam. Unfortunately any growth in such highly regulated areas also tends to increase costs rapidly, particularly for housing. In California, this is made much worse by both soaring taxes and a regulatory regime that drives up costs faster than income games.

Similarly these high prices seem to have the effect of driving out middle-class workers; places like New York, Los Angeles and San Francisco have extraordinary concentrations of both rich and poor workers but fewer in the middle. As we pointed out in our annual job and STEM rankings, many technology, manufacturing and business service jobs are heading not to the hotspots but more to the central part of the country.

Over time, it seems clear that, for the most part, the best prospects for the future lie in places that both experience income and employment gains but remain relatively affordable. These include some cities that didn’t crack the top 10 of our list but appear to be gaining ground, such as Nashville, Pittsburgh, St. Louis, San Antonio and New Orleans, a once beleaguered city that has experienced the nation’s fastest per capita personal income growth since 2005.

Maintaining affordability and a wide range of high-paying jobs many not be as glamorous a metric for success as the number of hip web startups or the concentration of educated people. But over time it is likely to be about as good a guide to future prospects as we have.

Joel Kotkin is executive editor of NewGeography.com and is a distinguished presidential fellow in urban futures at Chapman University, and contributing editor to the City Journal in New York. He is author of The City: A Global History. His newest book is The Next Hundred Million: America in 2050, released in February, 2010.

This piece originally appeared in Forbes.

Houston photo by BigStockPhoto.com.

Note: The table below was updated with 2012 data, so it may not match the narrative above discussing 2011 data. Contact Mark Schill at mark@praxissg.com.

Metropolitan Pay per Job 2012 - Adjusted for Cost of Living
MSA Name	2012 Avg. Annual Wage	Unadj. Rank	2012 Adj Annual Wage	Adj. Rank	Rank Change
Houston-Sugar Land-Baytown, TX	$67,279	7	$75,256	1	6
San Jose-Sunnyvale-Santa Clara, CA	$107,515	1	$71,534	2	(1)
Detroit-Warren-Livonia, MI	$60,503	16	$64,571	3	13
Dallas-Fort Worth-Arlington, TX	$60,478	17	$62,867	4	13
Austin-Round Rock-San Marcos, TX	$58,103	19	$62,679	5	14
Memphis, TN-MS-AR	$53,069	36	$61,780	6	30
Charlotte-Gastonia-Rock Hill, NC-SC	$57,506	20	$61,636	7	13
Atlanta-Sandy Springs-Marietta, GA	$58,836	18	$60,844	8	10
Seattle-Tacoma-Bellevue, WA	$67,225	8	$60,237	9	(1)
Cincinnati-Middletown, OH-KY-IN	$54,683	26	$59,828	10	16
Nashville-Davidson--Murfreesboro--Franklin, TN	$53,928	30	$59,787	11	19
Birmingham-Hoover, AL	$52,773	37	$59,563	12	25
St. Louis, MO-IL	$54,112	29	$59,398	13	16
Columbus, OH	$53,634	33	$59,395	14	19
Denver-Aurora-Broomfield, CO	$62,021	11	$59,068	15	(4)
Washington-Arlington-Alexandria, DC-VA-MD-WV	$79,852	2	$58,672	16	(14)
Chicago-Joliet-Naperville, IL-IN-WI	$62,746	10	$58,477	17	(7)
Pittsburgh, PA	$55,004	24	$58,021	18	6
New Orleans-Metairie-Kenner, LA	$54,636	27	$57,151	19	8
Salt Lake City, UT	$53,901	31	$56,978	20	11
Raleigh-Cary, NC	$53,243	34	$56,762	21	13
Milwaukee-Waukesha-West Allis, WI	$55,434	22	$55,825	22	0
Phoenix-Mesa-Glendale, AZ	$53,835	32	$55,788	23	9
Minneapolis-St. Paul-Bloomington, MN-WI	$61,515	14	$55,645	24	(10)
Oklahoma City, OK	$50,641	42	$55,345	25	17
Jacksonville, FL	$51,763	40	$55,126	26	14
Richmond, VA	$55,065	23	$55,010	27	(4)
Tampa-St. Petersburg-Clearwater, FL	$50,462	43	$54,969	28	15
Louisville/Jefferson County, KY-IN	$50,385	44	$54,945	29	15
Hartford-West Hartford-East Hartford, CT	$67,826	6	$54,787	30	(24)
Kansas City, MO-KS	$54,378	28	$54,706	31	(3)
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD	$63,615	9	$54,372	32	(23)
Cleveland-Elyria-Mentor, OH	$54,701	25	$53,946	33	(8)
Boston-Cambridge-Quincy, MA-NH	$73,267	5	$53,363	34	(29)
San Francisco-Oakland-Fremont, CA	$79,137	3	$52,988	35	(32)
San Antonio-New Braunfels, TX	$49,219	47	$52,867	36	11
Rochester, NY	$51,798	39	$52,533	37	2
Baltimore-Towson, MD	$61,542	13	$51,759	38	(25)
Buffalo-Niagara Falls, NY	$50,013	46	$50,723	39	7
Las Vegas-Paradise, NV	$50,378	45	$50,328	40	5
New York-Northern New Jersey-Long Island, NY-NJ-PA	$77,640	4	$50,169	41	(37)
Portland-Vancouver-Hillsboro, OR-WA	$56,134	21	$49,414	42	(21)
Virginia Beach-Norfolk-Newport News, VA-NC	$51,693	41	$49,091	43	(2)
Miami-Fort Lauderdale-Pompano Beach, FL	$52,357	38	$48,012	44	(6)
Orlando-Kissimmee-Sanford, FL	$46,481	48	$47,771	45	3
San Diego-Carlsbad-San Marcos, CA	$61,149	15	$46,822	46	(31)
Los Angeles-Long Beach-Santa Ana, CA	$61,634	12	$46,411	47	(35)
Providence-New Bedford-Fall River, RI-MA	$53,071	35	$42,254	48	(13)
Riverside-San Bernardino-Ontario, CA	$46,084	49	$41,000	49	0
Indianapolis-Carmel, IN	$53,839		No data
Sacramento--Arden-Arcade--Roseville, CA	$59,200		No data

2012 wage data: EMSI Class of Worker, 2012.3
Cost of living data: C2ER

Moving from the Coast

Wendell Cox — Thu, 28 Jul 2011 17:52:59 -0400

For years both government and media have been advancing the notion that America's coastal counties are obtaining most of the population growth at the expense of interior counties. For example, the National Oceanic and Atmospheric Administration reported in the 1990s: Coastal areas are crowded and becoming more so every day. More than 139 million people–about 53% of the national total–reside along the narrow coastal fringes.

NOAA went on to say that the population of the coastal counties is expected to increase by an average of 3600 people per day and noted further that the coastal counties were growing faster than the nation as a whole. NOAA has designated 673 counties on four coasts (Atlantic, Gulf, Pacific and Great Lakes) in the contiguous United States, Hawaii and Alaska as coastal counties.

Population Growth: In fact, coastal counties are not growing faster than the nation as a whole and were not when NOOA issued the 1990s report. For most of the last 40 years, the nation's interior counties have been adding more population. From 1970 to 2010, interior counties added 55.7 million new residents, compared to 49.7 million new residents in coastal counties. This is a reversal from 1940 to 1970, when two thirds of the nation's population growth was in the coastal counties.

The trends today actually have become more favorable for the interior than at any time in a century. From 2000 to 2010, the interior counties captured more of the nation's growth than in any decade since 1900 (Table). From 2000 to 2010, the interior counties added 16.0 million residents, 59.6 percent of the nation's growth compared to 11.4 million new residents in the coastal counties.


Coastal and Interior Population: Counties
1900-2010

	Coastal Counties			Interior Counties			United States
Year	Population	Share	Change	Population	Share	Change	Population	Change
1900	30.2	39.7%		46.0	60.3%		76.2
1910	38.2	41.4%	8.0	54.0	58.6%	8.0	92.2	16.0
1920	46.2	43.6%	8.0	59.8	56.4%	5.8	106.0	13.8
1930	57.4	46.6%	11.2	65.8	53.4%	6.0	123.2	17.2
1940	62.3	47.1%	4.9	69.8	52.9%	4.0	132.2	9.0
1950	75.2	49.9%	12.9	75.5	50.1%	5.7	150.7	18.5
1960	94.4	52.6%	19.2	85.0	47.4%	9.5	179.3	28.6
1970	109.9	54.0%	15.6	93.5	46.0%	8.5	203.4	24.1
1980	119.8	52.9%	9.9	106.7	47.1%	13.2	226.5	23.2
1990	133.4	53.6%	13.6	115.3	46.4%	8.6	248.7	22.2
2000	148.2	52.7%	14.9	133.2	47.3%	17.9	281.4	32.7
2010	159.6	51.7%	11.4	149.1	48.3%	16.0	308.7	27.3
Population in Millions
Calculated from US Census Bureau Data
Coastal counties designated by NOAA (673 counties)
Totals may vary due to rounding

As of 2010, the coastal counties have 51.7 percent of the nation's population, having dropped from 52.7 percent in 2000 and a peak of 54.0 percent in 1970 (Figure 1). Rather than adding 3600 new people every day, coastal counties added 3100 people per day, while interior counties added 4400 per day during the 2000s. A smaller sample of 559 counties that was examined by economists Jordan Rapaport and Jeffrey Sachs in the early 2000s experienced an even more pronounced movement away from the coasts between 2000 and 2010, with more than 60 percent of the nation's growth taking place in the interior counties.

There may also be some concern about density in coastal counties. Yet Malthusian fears need not grip coastal residents. With a population density of approximately 315 per square mile (120 per square kilometer), the coastal counties of the contiguous United States have only a slightly higher density than the post-enlargement 27-nation European Union. The coastal counties have a density one-half that of Germany. In contrast, the interior counties are far less dense, at 60 persons per square mile.

There has also been significant change in coastal population trends since the middle 1990s. The largest Pacific Coast metropolitan areas, such as Los Angeles, San Francisco, San Diego, San Jose and Seattle have seen their growth slow considerably. In the 1990s, NOAA was projecting huge population increases for Los Angeles and San Diego counties. It appears likely that these 2015 projections will fall at least 600,000 short in both counties. Even Seattle, arguably the healthiest economically among the west coast metropolitan areas, is now growing more slowly than former laggards Oklahoma City, Indianapolis and Columbus in the interior.

Regional Population Growth: There was significant variation in growth among the varied regions of the country. In the Northeast, there was much stronger growth on the coast, which added 1.6 million people, compared to a gain of less than 150,000 in the interior. In the Midwest, the coastal counties (along the Great Lakes) lost 120,000 people, while the interior counties gained 2.7 million. In the South, the interior grew more, at 8.1 million, slightly more than 6.3 million in coastal counties. In the West, interior counties gained 5.1 million people, while the coastal counties gained 3.7 million (Figure 2). This drop in coastal growth was a principal reason why the West grew less quickly than the South, which experienced the most robust coastal growth. For this reason, the West failed to be the nation's fastest growing region for the first time since 1900.

Personal Income: Rappaport and Sachs noted in their early 2000s work that the density of economic activity was far greater in the coastal counties. Of course this is to be expected, due to their greater population density. However the data with respect to the distribution of personal income is less clear. Since 1969, coastal and interior counties have been alternating leadership in personal income growth per capita. During the 2000s, interior counties experienced average personal income growth slightly less than that of the coastal counties (Figure 3). However, average per capita income since 1970 has risen 81 percent, compared to a lower 75 percent in the coastal counties (adjusted for inflation). Overall, the share of income in the interior counties has been growing modestly (Figure 4).

Domestic Migration: The most important factor in the growth of the interior counties in the 2000s lies with net domestic migration, with more residents moving from the coastal counties to the interior counties. Between 2000 and 2009, 4.5 million people moved to the interior counties, while 4.5 million people moved away from the coastal counties, according to Census Bureau estimates (Figure 5).

Rappaport and Sachs had theorized that the greater concentration of population and economic activity in the coastal counties could be reflective of a more attractive quality of life. The domestic migration data would suggest that, at least over the last decade, people are opting for the interior, perhaps sensing that the coastal quality of life may not be as affordable and accessible as in the past.

Cost of Living: The key here lies with the cost of living, which has become far higher on the coasts then in the interior. The most significant cost of living differences for households are in the cost of housing.

From 2000 to 2009, housing affordability deteriorated markedly in the coastal counties. Census Bureau data indicates that the Median Multiple (median house founded divided by median household income) rose from 3.6 to 5.4 in the coastal counties (population weighted). By contrast, housing affordability worsened far less in the interior counties, where the Median Multiple rose from 2.5 to 3.1. Thus, the median household saw owned housing increase 22 months worth of income in value in coastal counties, compared to seven months worth of income in interior counties (Figure 6). At the same time, these higher coastal house prices developed as demand for housing was dropping substantially, with 4.5 million people moving away from coastal counties (above).

Many of the coastal counties have strong land use regulation (smart growth or urban containment regulation), especially in California, Oregon, Washington, Florida and the metropolitan areas of Boston, New York and Washington. A considerable body of research, both econometric and descriptive, has associated more restrictive land use regulation (called smart growth, urban consolidation or urban containment) with higher house price increases, reaching back at least to the seminal 1970s work by Sir Peter Hall and his associates in the United Kingdom. It thus seems likely that the deterioration of housing affordability in coastal counties is materially associated with their less robust growth. The quality of life on the coasts may simply have become too expensive.

The Future? It is unclear whether the recent higher population growth rates, stronger migration trends and improved economic performance of the interior will continue into the future. The 1940 to 1970 dominance of the coastal counties surged as coastal metropolitan areas, especially in Florida and California, grew much more quickly. Now that pattern has been reversed. More favorable trends over the past 40 years in the interior counties seem likely continue, unless coastal house prices and the cost of living begin to swing back toward the national norm.

----

Note: Complete county data is at County Coastal Population (also attached to this article)

Photograph: San Diego, which experienced greater domestic outmigration than Pittsburgh in the 2000s.

Listing the Best Places Lists: Perception Versus Reality

Joel Kotkin and Mark Schill — Fri, 03 Jun 2011 17:50:00 -0400

Often best places lists reflect as much on what’s being measured, and who is being measured as on the inherent advantages of any locale. Some cities that have grown rapidly in jobs, for example, often do not do as well if the indicator has more to do with perceived “quality” of employment.

Take places like Denver and Seattle. Both do well on what may be considered high-tech measurements – bandwidth, educated migration, entrepreneurial start ups – but have trailed other places in terms of creating jobs. Others, such as Oklahoma City and Raleigh, do better in terms of overall job creation and cost competitiveness.

There are effectively few truly objective criteria, and the Area Development list does tend to weigh a bit heavy on the factors that help more expensive – although not necessarily the most costly – cities. If cost of doing business, or regulatory environments were given more weight, some of the high fliers would not do as well.

We prefer to focus less on atmospherics and more on how people, and businesses, are voting for their feet. San Francisco and New York have generally had slower job growth and greater outmigration, but do well on lists that focus on perceived qualitative factors.

But then there is Austin. Here is one region that has it all, the low costs and favorable regulatory climate of Texas along with the amenities associated with a high-tech region. The area creates a large number of jobs of varying types and is still inexpensive enough to attract young, upwardly mobile families. This gives it a critical advantage over places like Silicon Valley, Los Angeles or New York. Unlike those three centers, Austin performs extraordinarily well in quantitative measurements.

The region that most closely matches Austin in these respects is not Seattle and Denver, but Raleigh Durham. Recently a group of leaders from Raleigh made a visit to Denver to learn what makes that city successful. Speaking to the group, we pointed out that by objective measurement – job growth, educated migration, population growth – Raleigh beat Denver by a long shot, yet it was to Denver the group was looking for inspiration. In fact, over the past three years, Americans have moved to Raleigh at a rate more than three times that of Denver. Perception can be a funny thing which makes a winner feel inferior to a clear runner-up.

Another strange result is that New York and Houston had the same number of mentions. Yet looking at numbers --- from educated migration, job growth, population increase --- Houston slaughters New York. People, from the college educated on down are flocking to Houston while fleeing, in rather large numbers, from New York. One has to wonder where the rankers live and where they are coming from. Houston triumphs on performance, while New York, to a large extent, wins on perception.

Looking simply at job growth over the past ten years for the Leading Locations mentioned on at least five surveys, the 14 regions separate themselves into three groups. The top tier of places – Austin, Raleigh, San Antonio, and Houston – all have seen job growth of more than 12% and seem to be recovering from the recession faster than the others.

Salt Lake City and Charlotte were tracking with the top tier of places until 2007 but have since fallen to the second tier of cities. The remainder of the second tier includes steady growers Dallas and Lincoln, along with Oklahoma City, a region that has seen a boom in jobs since bottoming out in 2003.

The final job growth tier of places includes five regions that have fewer jobs than ten years ago. Seattle drops just below the zero line after being hit particularly hard by the 2001 and 2008 recessions, while New York and Denver finish near the national rate. Pittsburgh and Boston spent most of the decade below their 2000 employment levels, but each seem to be recovering from the recession faster than many of the other Leading Locations cities.

But perhaps the biggest problem with lists has to do with the size of regions. Much of the fastest growth in America, particularly in terms of jobs, has been in small metros, many with fewer than 1 million or 500,000 residents. Smaller dynamic areas such as Anchorage, Alaska; Bismarck, North Dakota; Dubuque, Iowa; or Elizabethtown, Kentucky – all in the top 25 of NewGeography’s Best Cities for Job Growth 2011 Rankings – are too small to show up on some lists yet may be a location of choice for expansion. This reflects not so much their relative desirability but the fact that, unlike larger regions, they simply are not included on many rankings.

Ultimately, a list of lists does tell us much, but perhaps only so much for a specific individual or business. For someone interested in the movie business, for example, Los Angeles – and increasingly places like New Orleans or Albuquerque – are great draws, but perhaps not so much for financial services. The lists of lists are useful to identify hotspots, but for most location decisions, it may be more imperative to drill down to more detailed industry sectors and workforce attributes. And most of all, take the perception factor into account and look instead at the real numbers to tell you where to go.

This piece first appeared at AreaDevelopment.com, as part of its Leading Locations series discussing best cities rankings.

Joel Kotkin is a Distinguished Presidential Fellow in Urban Futures at Chapman University in California, an adjunct fellow with the London-based Legatum Institute, and the author of The Next Hundred Million: America in 2050. Mark Schill is Vice President of Research at Praxis Strategy Group, an economic research and community strategy firm. Both are editors at NewGeography.com, a provider of two surveys for Area Development’s Leading Locations list.

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