Silicon Valley

Architecture Critic Paul Goldberger on Silicon Valley, San Jose, and Apple

Adam Mayer — Sun, 27 May 2012 13:16:38 -0400

Last week Paul Goldberger, Pulitzer Prize winning architecture critic for the New Yorker and Vanity Fair, sat down with Allison Arief of the San Francisco Planning and Urban Research Association (SPUR) in downtown San Jose to discuss the state of 21st Century urbanism with a focus on Silicon Valley. Though admired the world over as the preeminent center for technological innovation, Silicon Valley has never been known for its great architecture. Goldberger suggested that this reputation could’ve improved had Apple not missed the mark with the design of their proposed Apple Campus 2 building in Cupertino.

While acknowledging that Apple is probably the best design company at the moment, Goldberger asserted that the company’s design abilities end with small consumer gadgets and fail spectacularly at the urban level. Calling the Norman Foster designed building for the new Apple Campus a ‘beautifully designed donut or spaceship’, he lamented the lack of context and connection to anything around it. Speaking to an audience that included members of San Jose’s city government, Goldberger suggested that Apple missed the opportunity to take the reins to help transform San Jose by relocating at least some of its operations to help its long struggling (and subsidized) downtown.

The reality is that most of the big tech companies in the Valley, not just Apple, have an extreme indifference to place-choosing to locate operations in suburban office parks. This has much to do with the history of Silicon Valley planning as it does with the nature of tech companies, which tend to employ legions of introverted computer engineering types and go to great lengths to remain insular and secretive (Apple taking this to the extreme). Perhaps it also makes perfect sense that rather than even acknowledging the true urban environment, companies whose primary business is creating the virtual world in which we increasingly experience public life take an active stance on turning their backs on the city.

Yet for those still interested in experiencing the delights of pre-Information Era, pre-21 Century urbanism, there is always San Francisco not far up the road. Goldberger made the point that the handful of tech companies who do choose to locate their operations in the city probably have a different mindset than those that stay in the Valley. Twitter being the prime example of the moment- the micro blogging site just leased 400,000 square feet of space on a long-maligned section of Market Street. Up in Seattle, Amazon recently announced its plan to build three new 37-story towers in the downtown area, which the proposal’s architect said is “not about building a corporate campus, it’s about building a neighborhood.”

So even though not every tech company is averse to the city, the Richard Florida argument that high urban density is a prerequisite for innovation and creativity is a bit of a stretch, as the economic success of suburban Silicon Valley continually disproves. Near the end of the discussion, Goldberger suggested that deliberately designing space for innovation might be a bit too self-conscious. This implies that rather than design, factors such as human resources, access to capital and a culture with openness to trial-and-error matter more than the traditional urban hardware of cities.

Adam Nathaniel Mayer is an American architectural design professional currently based in China and California. In addition to his job designing buildings he writes the China Urban Development Blog. Follow him on Twitter: @AdamNMayer.

Information Technology and the Irrelevance of Architecture

Adam Mayer — Wed, 29 Feb 2012 20:38:58 -0500

Throughout history, architecture served as the primary communication device of common cultural values. Whether inspiring religious awe or displaying the power of an empire, great works of architecture went beyond mere utility to reflect the shared expression of time and place. Modern architecture, with its right angles and smooth surfaces devoid of ornamentation expressed the early 20th Century zeitgeist of efficiency and mass production. In many ways, the Modern architectural language also conveyed common cultural values of the time as it became the model for socialist utopia.

The information technology revolution of the late twentieth century changed the role of architecture forever. With digital information readily available at our fingertips, buildings are no longer needed as a communication device. This new paradigm has largely gone unnoticed by the architectural establishment, which itself has been through a series of futile stylistic phases in recent decades ranging from the campy Postmodernism to the cynical Deconstructivism. The soul-searching continues today, as leading architects promote the use of technology to justify the creation of wild, superfluous forms that are for the most part nothing more than self-referential, sculptural contortions.

Function still matters, but building design often no longer serves the higher aim of communicating a shared culture to a civic audience. Rather, it is the mobile IT products created by companies like Apple that do a superior job of communicating and transferring information while at the same time filling a human desire for great design.

The implications for urbanism are enormous. Cities, as they are thought of in the traditional sense of high-density concentrations of people and buildings, are no longer required for a productive economy. No other place represents this new reality better than Silicon Valley. Rather than being an exalted futuristic urban landscape as one might expect given the amount of innovation that goes on there, Silicon Valley is a non-descript amalgam of low-density suburban villages. The headquarters of internet giants like Google, Yahoo! and Facebook are just as anonymous—bland office parks that turn inwards and are indifferent to the street.

Los Angeles Times architecture critic Christopher Hawthorne blasts this reality in a critique of the proposal for the new Apple headquarters, which he calls a ‘retrograde cocoon.’ The proposal is a huge four-story concentric ring set among a park-like setting in the Silicon Valley town of Cupertino which Hawthorne laments as what he sees as the continuation of an unfortunate land-use pattern of low-density sprawl.

Urbanists cannot afford to ignore the fact that technology is unsympathetic to architecture. Computer programmers and IT innovators, people who require countless hours of focused concentration, might actually prefer the pastoral landscape and low-key nature of Silicon Valley to the noisy and bustling urbanism that define what we traditionally think of as a ‘city’. Taking this into consideration, the new Apple HQ is an appropriate design for its purpose and also serves as reminder of the irrelevance of architecture in the twenty-first Century.

This essay originally appeared in the architecture journal CLOG: APPLE

Adam Nathaniel Mayer is an American architectural design professional currently living in China. In addition to his job designing buildings he writes the China Urban Development Blog.

Silicon Valley's Working Class Walks Tightrope

Andy Sywak — Thu, 28 Aug 2008 18:27:35 -0400

It may be home to Google, Cisco, Oracle and the other gleaming companies of the New Economy, but times are tough for the Silicon Valley's working class.

"Working people in Silicon Valley are walking an economic tightrope, and any unexpected medical bill or even a car breakdown can push them over the edge."

What happens to a community like this when the working class can no longer afford to live there?