"Joel Kotkin is a opposite ends of the spectrum with Robert Florida, who believes that without the help of the "Creative Class" a city will fail to be a community of "coolness". You can't have a community of technology based professionals and expect them to live in an "uncool" city. After work, there has to be something that will draw them to live there. A community needs both a reputable safe haven for families, and professionals with the expertise in research and development and also the arts, culture and other forms of entertainment, e.g., bars. If not, then it will just be a place for them to work; they will live and play somewhere else."