We constantly hear the the harping about "brain drain" in our local editorial pages and economic developer's board rooms. Most of the time, the term is referring to college-age or immediately post college individuals. However this overlooks another slightly less mobile age group that might be more amenable to direct recruitment tactics: 30-45 year olds, or those that may be looking to resettle as their priorities shift more seriously to their career, their family, and more importantly a balance of the two.
Now comprised of the smaller Generation X group, we'll reach a low point in the United States for this age group in 2010:
As the larger group of the Millennial generation ages, we'll see another 8-10 million 30-45 year olds in the US in the next 15 years, and this group will grow by nearly 1/3 by 2050.
Census projects very rapid growth of this group between 2040 and 2050, but keep in mind that folks comprising this rapid growth after 2040 are just being born now, so this projection will be refined as birth numbers become concrete in the next few years.