Amazon

The Branding Benefits of Being an Amazon Finalist

When Amazon’s list of 20 cites that will move forward was announced, I noted that cities like Indianapolis and Columbus win just from making the cut. You could also add Nashville and Raleigh to that list.

I’m just following up with some brief evidence of how this played out. First, the New York Times coverage of the Amazon cut list selection led with an image of downtown Indianapolis and also featured a large picture of Columbus, Ohio.  read more »

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Amazon HQ2 First Cut Designed to Keep America Guessing

Amazon released its first cut of 20 cities in the bakeoff for its new 50,000 job HQ2, down from 238 initial bids submitted.

It’s hard to know exactly how to interpret this, but one takeaway is that Amazon wants to keep us guessing about where they are heading. There are bigger cities and smaller cities, high cost cities and low cost cities, red state cities and blue state cities, cities in every area of the country, etc.  read more »