Obama's America

Many of the nation’s youth (and a few of their elders) are expecting a magical turnaround of America’s economic fortunes as soon as their candidate for President, Barack Obama, is sworn in on January 20th 2009. But the Millennial Generation, born between 1982 and 2003, may be more the source of the country’s economic salvation as any initiative the new President might propose.

Millennials are the largest generation in American history, more than 91 million strong. They are coming of age just in time to join the workforce, enter the housing market, stabilize home prices, and buy the nation's expanding inventory of durable goods to furnish their new homes.  read more »

Much of the commentary on the current economic crisis has focused on symptoms. Sub-prime mortgages, credit default swaps and the loosening of financial regulations are not the root cause of the financial crisis. They are symptoms of what has recently become a surprisingly widespread belief that individuals, families and even entire nations could live indefinitely beyond their means.

The crisis has reminded everyone that, in the end, market fundamentals like supply and demand still matter and that ignoring traditional virtues like thrift and long-term planning can lead to grief. But what does this have to do with boomers?  read more »

Nothing made Barack Obama's victory potentially more historically significant than his overwhelming support from millennial voters, members of the generation born in or after 1982. Obama won voters under 30 by roughly two-to-one, compared with barely half for John Kerry, making some Democrats positively giddy with the prospect of long-term domination of American politics. Most of these voters also stayed with the Democrats down ticket, enhancing the mass slaughter of GOP lambs across the country.

Whether the Democrats keep this edge, however, depends not so much on the new president's personal appeal, but on whether he and his party can deliver economically for workers entering a very tough economy.  read more »

Barack Obama won a mandate among younger voters so large that it literally defies comparison, and with it, we're told, a mandate to retire tired old fights of little concern to this new generation. Yet in the long run, it may well be that his victory has only put on hold some enduring political conflicts and may even ignite new ones.

Obama’s 34-point, 66-32 percent win among the group that made up about 20 percent of voters and 60 percent of new voters was nearly four times the margin of John F. Kennedy in 1960 and Clinton in 1992.  read more »

By Morley Winograd and Michael D. Hais

Senator Barack Obama’s success in the 2008 presidential campaign marks more than an historical turning point in American politics. It also signals the beginning of a new era for American society, one dominated by the attitudes and behaviors of the largest generation in American history.

Millennials, born between 1982 and 2003, now comprise almost one-third of the U.S. population and without their overwhelming support for his candidacy, Barack Obama would not have been able to win his party’s nomination, let alone been elected President of the United States. This new, “civic” generation is dramatically different than the boomers who have dominated our society since the 1960s and understanding this shift is critical to comprehending the changes that America will experience over the next forty years.  read more »

By Morley Winograd and Michael D. Hais

In less than two weeks, when Barack Obama’s lead in all the polls is likely to be confirmed in the voting booth by the American electorate, millions of words will be written about why he won and how John McCain managed to lose. Unfortunately, marketing executives and corporate leaders have ignored some of the most important lessons from the campaign.

Obama's success to date lies in his ability to blend his own persona as a messenger with a unifying and uplifting message that reaches the newest generation of Americans, Millennials, born between 1982 and 2003.  read more »

By Morley Winograd and Michael D. Hais

Historians will mark 2008 as the year that started the fundamental political debate that will define America in the Millennial Era. This is not just because Millennials (young Americans born from 1982 to 2003) have propelled the candidacy of Barack Obama but also because their entire civic orientation is now permeating the policy debate crystallized by the nation’s unfolding “financial Pearl Harbor”.  read more »

By Joel Kotkin and Mark Schill

“Suburbs,” the great urbanist Jane Jacobs once wrote, “must be a difficult place to raise children.” Yet, as one historian notes, had Jacobs turned as much attention to suburbs as she did to her beloved Greenwich Village, she would have discovered that suburbs possessed their own considerable appeal, particularly for those with children.

Although some still hold onto the idea that suburbs are bad places to raise children, in virtually every region of the country, families with children are far more likely to live in suburbs than in cities.  read more »

The retiring of the vast sect of the population collectively known as Baby Boomers has several economic alarms going off. Due largely to this phenomena, by the year 2030, the number of people in the U.S. age 65 and above will double in size.  read more »

By Joel Kotkin and Mark Schill

They may be losing out politically to oldsters and youngins, as Morley Winograd and Michael Hais suggest, but Boomers will have a profound impact on our country’s demography and economics for decades to come.

In some ways this is as much a matter of numbers as anything. There are lots of Boomers and until the Millennials start entering their 30s in the middle of the next decade, they will retain a massive say in what kind of places and regions will thrive.  read more »