President Obama won re-election primarily because he did so well with two key, and expanding, constituencies: Hispanics and members of the Millennial Generation. Throughout the campaign, Democratic pundits pointed to these two groups as being the key difference makers. They were right.
Let’s start with Hispanics, arguably the biggest deciders in this election. Exit polling shows Obama winning this group — which gave up to two-fifths of their vote to George Bush — by over two to one. In 2008, Obama improved his winning margin with Latino voters from 67% in 2008 to 69% in 2012. And for the first time they represented 10% of the overall electorate. read more »